How important are your customers to your business? In short, they are essential. However, nearly 70% of consumers say they will stop using a company if they don’t feel valued by them. Your commitment to customer service helps ensure that your customers feel important, so they keep coming back. In fact, businesses that prioritize customer service can have as much as a 60% higher profit margin than companies who do not. These tips can help you make sure your customer service is top notch.

Be Personal

Anyone can say hello with a smile, but for truly great customer service, you need to get more personal. Learn your customers’ names, and greet them by name. As you learn more about them, you can begin to tailor your services to their needs.

Thank Your Customers

Your business couldn’t succeed without your customers, so be sure to acknowledge their importance. Handwritten cards and notes of appreciation can have a dramatic effect on how customers perceive your company.

Another way to show your customers how much you value them is to have a “customer of the month” paying tribute to your best customers on social media and in your shop.

Listen to Feedback

Even the best businesses have room for improvement. When your customers come to you with feedback, you should be willing to listen and make changes to improve their experience. When a customer’s feedback leads to improvements for your company be sure to thank them, or even reward them.

Educate and Involve Customers

Your customers value your knowledge and services. Hosting demonstrations and workshops provide another opportunity to engage your customers. By teaching your customers new skills and expanding their knowledge, you are helping to build a relationship them that goes beyond the average customer experience.

Repay the Business

Do your customers have businesses of their own? From catering to printing to lawn care, chances are your customers own businesses that provide services you need, so utilize them. This not only boosts your personal relationship with that customer, but helps ensure the success of their business – which in turn helps ensure the success of yours.

Your customers play a vital role in your business – and your customer service plays a vital role in attracting and maintaining customers. By investing in your customer service, you’re helping to ensure the success of your business and give your bottom line a boost.